Why innovation is the key to sustainable business

Running a business is no straightforward factor.  For the previous 18 years, I’ve been on that journey of entrepreneurship. A journey crammed with buzzwords like MVPs, scaling, progress, hustle, work-life stability and no matter else pretend gurus say on YouTube to sound fancy.

And let me inform you, it’s a troublesome path to be on. The world actually doesn’t care about you, your business, your desires and what you need. One second you’re on prime of the world, and on the very subsequent there’s a world pandemic occurring and abruptly what you labored so arduous and so lengthy for can crumble in entrance of you.Unless you had been working a Big Pharma firm, you recognize what I’m speaking about. I’m not a pretend guru, I don’t promote programs.

I promote franchises.

For the previous decade, my business associate and I’ve constructed Fantastic Services from simply us two working from a settee to a business working on three continents and spanning a franchise community of over 500 companions and a pair of,000 professionals working below our model in the UK, Australia and the US. We dared to be completely different and to ship further worth for our clients and that is why we’ve centered on constructing a franchise business.

And if there’s one factor that I’ve discovered throughout these 18 years it’s to all the time keep on prime of the newest traits. You don’t have to go all-in on them, nevertheless it’s your accountability as a business proprietor to perceive and discover them.

Trends maintain the world transferring ahead and your business is very a lot a part of that world.

There are two forms of companies on this world. Category creators and everybody else. The distinction between the two is that class creators will all the time be the leaders by way of market share. Why? Because they create their very own markets.

And I’m talking from expertise, Fantastic Services was the first firm to launch End of Tenancy cleansing, with one automobile and one workforce. It wasn’t a revolutionary service by any means, nevertheless it was a handy service that no different cleansing firm supplied. Right now it’s the bread and butter of the firm.

Furthermore, we had been the very first firm in the UK to supply real-time reserving. A decade later each different property upkeep firm presents on-line requests. But we had been the first and our software program is the finest there is, automating the whole lot, leaving for our purchasers to merely select their service, kind of their deal with, personalize the service, and voila, you’ve received it scheduled in lower than three minutes.

We took this method of designing our personal class in the franchise a part of our business as effectively. Six years since we onboarded our very first franchisee, Fantastic Services has created a mannequin simply as revolutionary as McDonald’s was again in the 50s.

We’re driving the wave of sustainability as a result of eventually it’ll turn out to be a tsunami.

For the previous decade, sustainability turned considerably of a buzzword in the business group. But in contrast to most buzzwords, this one actually issues. It does as a result of we owe it to ourselves and our youngsters to construct sustainable companies.

And it’s not nearly ecology. Being inexperienced is simply a part of the resolution. When we designed the franchise mannequin for Fantastic Services we did so with everybody in thoughts. Our purpose is to present everybody with the alternative to run their very own business, be blissful and glad with the work they do on this world.
That’s why we crafted three separate franchise sorts to swimsuit all.

One for the individuals who love to do the job themselves, and it’s an inexpensive entry to the franchise world, whether or not it’s gardening or cleansing or removals. Another for individuals who need to run a small enterprise and nonetheless have a relaxed and sustainable business. They don’t essentially need to do the job themselves in order that they’re the managers who concentrate on serving to their staff get higher at the providers they ship. And lastly, we provide a possibility to folks born with that entrepreneurial spirit who need to revolutionize the manner folks obtain providers. Our space improvement and grasp franchising alternatives supply simply that — an equal alternative to have monetary freedom and be on prime of your life.

Because business is a lot extra than simply making a living.

It’s about giving again to the group and the folks round you.

Furthermore, business is about innovating. I’ve all the time thought that in the event you don’t innovate and reinvent as a business you’ll ultimately die.

Businesses that settle for innovation at their core thrive. And you don’t have to be the subsequent Facebook or Amazon to innovate. Thinking this is simply an excuse to not attempt one thing new and daring. All you want so as to innovate is to enhance one thing round you that’s inflicting you hassle in your day to day operations.

Let me provide you with an instance: in 2018 we had been coping with London visitors like each different London-based business. It was hell, our professionals had to always stress about arriving on time. Well, we are able to’t management how Londoners commute, however we are able to alter how we do it. That’s why we developed our backend system that handles all our bookings to assign the jobs closest to our franchisees and their groups. With the assist of AI and real-time GPS, we are able to additionally assign the quickest route for every job. This ended up saving us round 30,000 miles travelled in 2019 alone!

To wrap this up, I’ve to say that innovation ought to be at the core of any sustainable firm.

Business is in essence advertising and marketing, innovation and operational work if you actually boil it down to the fundamentals. Now, we imagine we’ve created a system that offers folks the alternative to concentrate on the operational, day-to-day stuff, like ensuring your clients are pleased with the job you do.

However, the actual energy of a franchise comes if you assist these folks with what massive companies do — know-how, operations, advertising and marketing, and innovation. This actually ranges the taking part in subject for small business homeowners. It signifies that they now not have to concern in the event that they’ll exit of business as a result of a big-name firm has expanded operations to their space.

Innovate. Shamelessly and fearlessly. Make one factor higher in the present day. It doesn’t have to be massive, you simply have to begin, the small adjustments are the ones we make now, and a decade later they naturally develop.

Rune Sovndahl

Rune Sovndahl, is the co-founder of Fantastic Services – a world model with 10+ years of expertise that mixes technological improvements with bespoke buyer care to ship providers for the dwelling, workplace and backyard. Rune, who is Danish, moved to London 20
years in the past to research for a BA (Hons) in Business Information Systems Design at South Bank University. Following completion of his diploma, he was accepted onto a graduate programme with British Telecom. In 2003 he additionally established the European Young Professionals committee in London and was concerned in its web site’s creation in addition to in the recruitment of greater than 200 new members, additionally working for lastminute.com as Head of search engine optimization earlier than establishing Fantastic Service in 2009.

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