She knew athletes at Duquesne had pursued different choices — one, for occasion, had made a take care of a meals supply service — however she had centered on educating, she mentioned, as a result of she wished to set an instance for youthful gamers. She didn’t perceive how classes may compromise her integrity as a university athlete.

“I know a lot of people are against it because they see how much money and how crazy the deals are and that’s the only thing that you see on the news,” she mentioned, including, “This can be such a positive thing for so many, quote-unquote, regular, normal day-to-day athletes who aren’t those big names.”

Although lots of the agreements contain college students who play in Division I, the N.C.A.A. tier that attracts essentially the most public consideration and cash, athletes who compete in Divisions II and III might also money in. Opendorse mentioned the common compensation for title, picture and likeness contributors was $75 in Division II, lower than 10 % of their Division I friends, and $37 in Division III.

“If you want to get it, go get it,” mentioned Shane Bell, a middle on the soccer crew at Erskine College, a Division II college in Due West, S.C.

Since July, Bell has made about $525 (and gotten free meals) from Mama’s Sweet Shoppe, a neighborhood enterprise in his a part of Abbeville County, in change for appearances and social media posts on platforms like Instagram, the place he has almost 1,900 followers. Wary of a turbulent financial system, he mentioned, he has saved what he has made thus far.