Netflix adds Jamie Foxx to its star-driven roster of ‘Embarrassing’ sitcoms


Yet that is not the one “Embarrassing”-type sitcom on Netflix’s menu, which raises the query of why the streaming service — which constructed its attraction and popularity round premium-level content material — desires to emulate old-time TV, providing scenario comedies that would not look out of place on a broadcast community’s schedule within the 1980s or ’90s.

The quick reply is that Netflix — as soon as the choice to the TV institution — has, with its enlargement into more than 200 million homes globally, change into the institution. And because it grows, the service appears decided to present one thing for everybody.
In the previous few months, Netflix’s formulaic multi-camera sitcoms have included “The Crew,” an workplace comedy starring Kevin James (“The King of Queens”) a few NASCAR racing workforce; and “Country Comfort,” mainly a contemporary model of “The Sound of Music,” solely with Katharine McPhee because the country-singing nanny to a bunch of youngsters, within the make use of of a widowed cowboy sort (Eddie Cibrian).

Still to are available May, in the meantime, is “The Upshaws,” starring Mike Epps, Kim Fields and Wanda Sykes (who can be a co-creator of the present), a traditional sitcom format that weaves in bluer language, with Epps as a mechanic with youngsters of varied ages.

In a way, the streaming service’s urge for food for sitcoms dovetails with its efforts to cater to totally different programming tastes and demographic segments, whereas complementing its library of older sequence. In addition to the revival “Fuller House,” the roster of traditional-style sitcoms contains “Mr. Iglesias,” “Alexa & Katie,” “Family Reunion” and “The Ranch.”

Netflix executives have famous that including multi-camera comedies displays a pure extension of its subscriber development. Such comfort-food exhibits additionally meet the objective of zigging the place a lot of the tv business has zagged, with even main networks having shifted lately to favor a single-camera format, with the notable exception of CBS.

“Dad! Stop Embarrassing Me!” and “The Crew” each exhibit a really explicit variety of promoting level, one which depends closely on star energy and advertising massive, promotable names above all.

For actors like Foxx and James, producing and starring in a sitcom represents a comparatively low-demand manner in phrases of the time dedication concerned, a profit that may trump the familiarity of the fabric. In Foxx’s case, “Dad Stop Embarrassing Me!” additionally has the benefit of being a household affair.

In the press notes, Foxx — who lately starred within the Netflix film “Project Power” and signed to play Mike Tyson in a restricted sequence — contrasted his return to TV comedy with motion pictures, saying, “You could do a movie and it’s so many people involved and it comes out and you’re like, ‘Man, that ain’t what they said it was gonna look like.’ So, the process is just different.”

A greater query is why such exhibits are perceived to ship important subscriber worth, for essentially the most half meting out pallid variations of a style that is available throughout streaming, with viewers embracing reruns of staples like “Friends,” “The Office” and “The Big Bang Theory” throughout the pandemic.

Because Netflix and its rivals seldom make accessible clear knowledge concerning viewing, the very best indication the technique is working might be seen in its program menu. As lengthy as subscribers exhibit an urge for food for them, count on extra old school sitcoms, “Embarrassing” or in any other case.

“Dad! Stop Embarrassing Me” premieres April 14 on Netflix.



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