N.H.L. Hopes to Extend Its Reach to Latino Audiences


In South Florida, the Panthers dabbled in Spanish broadcasts on the radio throughout their first three seasons beginning in 1993, whereas they performed in Miami, and once more in the course of the 2010s.

The Kings’ wading into Spanish broadcasting three years in the past got here on the heels of the ephemeral enterprise that was Spectrum Deportes, a mirror of the regional English-language cable community that carried the Lakers and the Dodgers earlier than being canceled in 2018 after six years.

The Kings’ radio protection is extra restricted in scope than it was on Spectrum Deportes, in addition to its 1990s predecessor, La Cadena Deportiva, a community that carried the Lakers, San Diego Padres, Kings and Anaheim Ducks amongst its different sports activities telecasts in Spanish within the 1990s.

The Kings additionally had Spanish radio broadcasts that ended within the 1997-98 season.

“Some of them do it as a P.R. stunt, doing two games here or three games there. But it doesn’t really go anywhere because they don’t support it financially and don’t give it the time,” mentioned Cesar Sutil, a producer for La Cadena Deportiva throughout its two seasons (1993-94 and 1994-95) broadcasting your complete house schedules for the Kings and Ducks.

Though the Kings didn’t use their success final decade to diversify their programming — they received championships in 2012 and 2014, however didn’t start Spanish broadcasts till 2018 — the Chicago Blackhawks did. For the previous six seasons, their presence in Spanish-language media and the Latino group has grown. They now broadcast all of their house video games on Spanish radio.

Héctor Lozano, 52, a former Chicago play-by-play announcer, had additionally labored with different Chicago franchises, together with the Bulls in the course of the Michael Jordan period, and mentioned that he had seen a significant uptick in enthusiasm for hockey in Chicago’s Latino group.

“After winning Stanley Cups in 2010, 2013 and 2015, you know, everyone wanted to be associated with a winner,” Lozano mentioned in Spanish.



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