John Naisbitt, Business Guru and Author of ‘Megatrends,’ Dies at 92

His marriage to Ms. Senior led to divorce, as did his second, to Patricia Aburdene. Along along with his daughter, he’s survived by his third spouse, Doris (Dinklage) Naisbitt; his sons James, David and John; one other daughter, Nana Naisbitt; a stepdaughter, Nora Rosenblatt; 11 grandchildren and two step-grandchildren.

Mr. Naisbitt ran out of cash after solely two semesters, and along with his first little one on the way in which he dropped out of faculty to take a job writing speeches for executives at Eastman Kodak, in Rochester, N.Y.

He and his household moved to Chicago in 1957, the place he labored in public relations jobs. He labored in Washington between 1963 and 1966, first as an assistant to the director of the National Education Commission, then as an assistant to the secretary of well being, training and welfare.

It was throughout an task to evaluate the impression of numerous Great Society applications beneath President Lyndon B. Johnson, he stated, that he first developed his methodology of pattern evaluation. A fan of American historical past, he had been studying books concerning the Civil War by Bruce Catton, who had relied closely on modern newspapers to get a way of the nation’s temper throughout the conflict.

“I went out to a newsstand and I bought about 50 out-of-town newspapers,” he instructed The Christian Science Monitor in 1982. “And I was absolutely stunned what I learned in three hours about what was going on in America.”

He referred to as it “content analysis,” and after he returned to Chicago, he put it into apply along with his first agency, the Urban Research Corporation. Long earlier than computer systems made such work almost instantaneous, Mr. Naisbitt employed a small military of analysts to learn by scores of newspapers a day, clipping tales about city protests, crime and campus unrest, which he drew on to jot down reviews for nonprofit and company shoppers.

With his first marriage ending and his firm dropping cash, he moved again to Washington within the mid-1970s and opened one other, related agency. It additionally failed, main him to file for private chapter in 1977.

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