ITV AdVentures to invest £15m in consumer startups this year

Despite losing up to £200 million in market value after Piers Morgan walked away from Good Morning Britain, ITV is trying to champion UK enterprise with plans to invest £15 million in up to 5 consumer startups this year by way of its new enterprise capital arm, ITV AdvertVentures.

Keen to unearth the next Spotify or Cazoo, ITV AdvertVentures has prompt it may add to its portfolio with one other funding of £15 million in 2022. An enticing possibility for lots of the startups in the nation, quite a few companies are gearing up for one more year of progress. Through the highs and lows of Brexit and a number of disturbances in latest occasions, quite a lot of startups are aiming to disrupt their respective industries and proceed to drive financial progress.

The various kinds of companies that might doubtlessly catch the attention of ITV AdvertVentures are huge too. With quite a few startups predicted to register large success in the approaching months and years forward, here’s a take a look at some potential candidates.


Described by some because the rival to Zoom, Hopin is a London-based stay on-line occasions platform with a seemingly shiny future forward of it. Founded by Johnny Boufarhat in 2019, the enterprise has acquired £141 million price of funding from the likes of Accel, Seedcamp, Northzone, Salesforce Ventures, and DFJ Growth. In the identical approach players are having fun with new expertise and occurring an adventure with a variety of slot games, Hopin is predicted to go on the same journey with its spectacular software program and its highly effective communication instruments. The reality the enterprise acquired a $2.1 billion valuation solely eight months after launch speaks volumes.


An e-commerce firm that purchases, operates and scales Amazon companies is another startup making positive noises in the intervening time. Founded by twins Alessio and Riccardo Bruni, the promising enterprise has acquired £50 million because the brothers purpose to develop the model additional and expose the identify to a wider viewers.


Backed by giants comparable to Goldman Sachs, Lendable is a digital lender began by two younger graduates who have been in their mid-20s in 2014. Aiming to quick monitor purposes and provide extra aggressive charges in contrast to banks, the enterprise is alleged to approve a brand new mortgage each 30 seconds in the nation. Currently valued at round £1 billion, enlargement in the US market is predicted for this shiny enterprise.

Yumi Nutrition

Producers of chewable dietary supplements and nutritional vitamins, Yumi Nutrition has proven spectacular income progress since coming to the fore in 2017. Based in Manchester and displaying clear plans for enlargement, this well being and wellbeing model claims to have offered its merchandise in over 100 nations. The firm’s CEO Sebastien Vanderlinden was named Young Entrepreneur of the Year for 2020 on the Great British Entrepreneur Awards.


Giving customers the power to switch cash internationally in a simple approach, TransferGo’s on-line fee system is predicted to pull in additional crowds in the close to future. The London-based fintech agency presently attracts 2.5 million clients worldwide and has proven 117% progress in revenues in the final year. TransferGo’s founder Daumantas Dvilinskas was simply 24 when he began the enterprise.


Bristol-based Graphcore is shaking up its respective business in the intervening time. After creating a brand new processor particularly designed for AI, the corporate has shipped tens of 1000’s of its microchips world wide. Founded in 2016, the corporate has additionally landed massive offers with large names comparable to Dell and Microsoft.

Other startups anticipated to kick on additional in 2021 which may doubtlessly curiosity ITV AdvertVentures are Karma Kitchen, Gymshark, Uncapped, Depop, and HungryPanda.

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