Google is ready to open its first store, in New York.

Five years in the past, Google began making its personal smartphones and voice-assisted audio system. Now, Google has a retailer to promote them in.

The firm is set to open its first-ever bodily retailer on Thursday on the bottom ground of its Manhattan headquarters in the Chelsea neighborhood. The retailer will carry a full array of Google’s devices, together with Pixel smartphones, Nest dwelling gadgets and Fitbit’s wearable health merchandise, the corporate stated.

Inside, buyers can check out gadgets and subscription providers, whereas present prospects can get on-site repairs of damaged merchandise. The 5,000-square-foot retailer will embody rooms the place prospects can expertise “real-life scenarios” in which Google merchandise might be helpful, the corporate stated.

Some non-Google merchandise and Google-branded gear, corresponding to T-shirts, hats and canine toys, may even be offered.

The retailer is Google’s newest try to give its fledgling {hardware} division a shot in the arm and an extension of pop-up shops that the corporate opened in the previous couple of years.

Since Google began promoting Google-branded smartphones in 2016, it has expanded the sorts of gadgets it sells. It has additionally acquired Fitbit and built-in Nest, a maker of gadgets like thermostats. Nest had been a separate subsidiary of Google’s father or mother firm, Alphabet.

Although Google has invested closely in the {hardware} division, it is nonetheless an afterthought to the corporate’s principal promoting arm and its fast-growing cloud computing unit. Google wouldn’t touch upon whether or not it had plans to open extra shops.

The observe file of expertise corporations which have opened retail shops is combined. Apple’s shops stand out as a serious success, elevating the model and providing a showcase for brand new merchandise. Microsoft, however, stated it was shuttering all of its shops final 12 months, greater than a decade after it began opening shops to increase its personal push into {hardware}.

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