It’s been a really very long time since BlackBerry (NYSE:BB) was a dominant cellphone maker. In latest years, the corporate has centered on totally different areas of know-how — and but, many merchants solely know BB inventory as a high-flying meme inventory.
There’s nothing inherently flawed with Reddit and Robinhood merchants latching on to BlackBerry. But a whole investing technique doesn’t simply contain chasing after meme inventory tendencies.
It’s far more vital to take a look at what the corporate is doing to advance its enterprise and keep aggressive. In different phrases, knowledgeable buyers ought to look past the quick squeeze potential of BB inventory.
Fortunately, it’s not troublesome to seek out proof that BlackBerry remains to be pursuing progressive paths to extra highly effective and safe tech options.
BB Stock at a Glance
Admittedly, 2021’s large rallies in BB inventory have “meme stock” written throughout them.
Prior to this yr, the inventory usually stayed close to the $5 stage. There was a bump to $Eight in December, however that was minor in comparison with what was coming.
January was a wild month as BB inventory shot as much as a 52-week excessive of $28.77 for a multi-bagger achieve. However, that rally couldn’t be sustained for very lengthy.
By May 13, the inventory value was again all the way down to $8, near the place it was in December of 2020. But then it was simply reloading for meme inventory rally quantity two.
That run-up began in late May and culminated in BB inventory leaping as excessive as $20.17 on June 3.
With the inventory priced at $14 and alter on June 11, meme-obsessed merchants are ready for the following transfer.
Perhaps they need to take into account focusing as an alternative on what the corporate is doing. There are certainly causes to put money into BlackBerry that don’t have anything to do with memes in any respect.
Zero Trust for Better Security
Recently, BlackBerry revealed not only one however two new and thrilling merchandise.
The first is a cloud-based endpoint detection and response (EDR) resolution product, referred to as BlackBerry Optics 3.0. This can be obtainable within the second quarter of this yr.
With Optics 3.0, edge AI menace detection and automatic response capabilities can execute straight on endpoint gadgets. That method, a security-related incident may be mitigated nearly in real-time.
Moreover, telemetry, alert and forensic knowledge ensuing from potential safety breaches is saved within the cloud knowledge lake together with non-endpoint associated telemetry knowledge.
The different introduced product is BlackBerry Gateway. This is the corporate’s first AI-empowered Zero Trust Network Access (ZTNA) product.
Using zero-trust structure, BlackBerry Gateway helps organizations to mitigate their community entry danger by assuming that each consumer, endpoint, and community may very well be hostile till their id is authenticated.
Enhancing the Driver Experience
As you’ll be able to see, BlackBerry is aggressively pursuing a path in direction of higher market share within the safety tech market.
But that’s not all that BlackBerry is doing these days. In a contemporary press launch, the corporate introduced that its QNX Neutrino Realtime Operating System (RTOS) has been adopted in a brand new digital LCD cluster particularly designed for a line of SUVs.
This digital instrument cluster is collectively developed with BiTECH Automotive Co., Ltd. is being put in in Changan Automobile’s UNI-Okay, a brand new mid-to-high-end SUV which has entered into mass manufacturing.
The LCD digital instrument cluster has three elements:
The left part shows tire strain and door circumstances
The center part shows the car’s pace, augmented actuality real-view navigation, multimedia interface and car standing
The proper part shows a digital rear-view mirror, a tachometer and a gas gauge
These options will improve the digital show’s visible look whereas additionally conveying important info to drivers.
The Takeaway on BB Stock
I can’t cease meme inventory merchants from latching on to BB inventory if that their plan.
However, you’ll be able to have a look at BlackBerry from a completely totally different angle: it’s an formidable tech firm with lots of worth to supply.
Overall, there’s some potential actual worth to the corporate. In my Portfolio Grader, I give it a “B”.
On the date of publication, neither Louis Navellier nor the InvestorPlace Research Staff member primarily accountable for this text held (both straight or not directly) any positions within the securities talked about on this article.
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