Baidu CEO Engineers $66 Billion Comeback After Missteps


(Bloomberg) — Baidu Inc.’s inventory providing in Hong Kong Tuesday marks an unlikely resurgence for founder Robin Li, who has fought his means again to relevance in China’s know-how trade after squandering a near-monopoly in search.

The web big raised $3.1 billion within the greatest homecoming by a U.S.-traded Chinese agency within the metropolis since JD.com Inc. final June. Li’s agency has greater than tripled its valuation from the trough final March, with about half the positive aspects coming prior to now three months as Baidu’s bets in AI lastly begin to repay in areas like cloud and electrical autos. It’s a uncommon stretch throughout which the corporate has outperformed bigger rivals Alibaba Group Holding Ltd. and Tencent Holdings Ltd., whose shares have struggled within the wake of China’s marketing campaign to crack down on its freewheeling tech trade.

In an unique interview, the 52-year-old founder sketched out how Baidu is reworking into an AI firm and why he helps Beijing’s antitrust push. The agency will proceed to crew with automakers like Geely to stake out a place on the earth’s greatest automobile market, maintain a document tempo of R&D funding regardless of compressing margins, and search to amass expertise and applied sciences to drive AI growth, Li stated. Eventually, the majority of Baidu’s income will come from companies past search and promoting, he added.

“We’ve been investing in AI for more than 10 years and we probably lost a lot of money by doing this,” Li stated in an interview with Bloomberg Television. “Eventually we’ll be rewarded.”

Baidu posted a muted debut in Hong Kong, buying and selling roughly 1.2% larger early Tuesday. That compares with first-day positive aspects of three.5% at JD.com and 5.7% for NetEase Inc., two different U.S.-listed Chinese companies that turned to the town for secondary listings.

Once a part of China’s web triumvirate alongside Alibaba and Tencent, Baidu has fallen behind within the cell period, the place the effectiveness of its search service has been crippled by super-apps like WeChat creating siloed ecosystems. To compete, Baidu’s core search product is morphing into an all-purpose platform internet hosting an array of content material from information articles to live-streams and quick movies, primarily emulating these apps.

Meanwhile, Baidu has sunk billions of {dollars} over the previous decade into areas from pure language processing to voice interplay, an endeavor that bumped into preliminary bother with departures of key executives like its well-regarded chief scientist Andrew Ng. Until just lately, buyers had referred to as into query the agency’s R&D spending, which amounted to roughly a fifth of its 2020 income. But Li has saved religion in his authentic imaginative and prescient and is pledging to maintain up the tempo of funding for the following decade or two.

“For the most part of the past 10 years, I think that investors did not appreciate that,” Li stated. “So we were kind of feeling lonely. But it is really in line with our mission.”

Now, commercialization is lastly coming to the fore. In January, Baidu unveiled a brand new enterprise with Zhejiang Geely Holding Group that may produce good EVs, prompting analysts to revalue the tech big’s eight-year-old Apollo unit, whose self-driving software program had drawn tepid curiosity from automakers prior to now. The enterprise with Geely will speed up that integration, Li stated, with the purpose to ship its personal EVs to the market inside three years.

Semiconductors are one other use case. Like Alphabet Inc.’s Google and Amazon.com Inc., Baidu began to customized design chips for its personal server farms, performing duties like search rankings. But what began as a cost-saving train has morphed into a brand new enterprise, with almost half of its Kunlun chips utilized by third events final yr. The new 7-nanometer iteration of the AI silicon has began manufacturing at fabs regardless of the worldwide chip scarcity, Li stated. The unit — which just lately raised $230 million from buyers like IDG Capital — will goal extra exterior shoppers in areas from finance to training and power, he added.

By pushing into chips and AI, Li is delving into companies which have grow to be a high precedence for China’s Communist Party because the world’s largest economies vie for international affect. U.S.-China tensions spanning commerce to cybersecurity and investments have already engulfed quite a few Baidu’s friends. Scores of Chinese firms that when noticed an American itemizing as conferring the last word cachet have delisted or added secondary listings elsewhere.

Baidu’s Hong Kong debut is a hedge towards the potential dangers of buying and selling within the U.S., Li admitted, however extra importantly, it “lets the Chinese investors really share in Baidu’s growth story.”

Domestically, Beijing has signaled its intent to finish a decade of unfettered growth by its tech giants, combating behaviors like market abuse and knowledge monopoly since late final yr. While Jack Ma’s Alibaba and Ant Group Co. have been probably the most seen of regulators’ targets, the nation’s antitrust watchdog this month additionally penalized companies together with Baidu and Tencent for not in search of its approval for years-old acquisitions and investments. Li pledged to make sure the corporate doesn’t make the identical mistake in future offers, which might be funded by proceeds from the Hong Kong itemizing.

In some ways, Baidu is healthier shielded from China’s crackdown than its fellow tech pioneers. Efforts to encourage private-sector companies to share the info they’ve amassed will seemingly profit Baidu’s core search service by dismantling the partitions across the nation’s hottest cell apps. Its open platforms for self-driving and deep-learning applied sciences dovetail with Beijing’s drive to open up knowledge amassed by private-sector firms, Li stated.

His agency additionally doesn’t wield the identical kingmaker standing as Alibaba and Tencent, each of which again a plethora of up-and-comers. Some of their portfolio firms, similar to food-delivery big Meituan and ride-hailing chief Didi Chuxing, have been created by billion-dollar mergers. In 2017, Baidu bought its takeout enterprise to rival startup Ele.me, which was later acquired by Alibaba, after shedding a expensive subsidy battle in China’s gig economic system.

“You just cannot imagine the No. 1 and No. 2 guy all of a sudden merging and gaining more than 90% of market share in the U.S.,” stated Li, a graduate of the University at Buffalo in New York. “But that happened quite a few times in China before. That’s not good for innovation. So I think that the antitrust push is justified.”

Read extra: What Is Behind China’s Crackdown on Its Tech Giants: QuickTake

Thanks to its relative immunity to the antitrust push, Baidu’s market capitalization has climbed $66 billion over the previous yr, forward of its Hong Kong itemizing the place retail demand was 112 instances the accessible inventory. Institutions subscribed for 10 instances the shares allotted to them.

While the share sale has supplied Baidu with a short lived increase, buyers are prone to focus extra on the agency’s search and content material as its greatest earnings driver over the medium time period. That’s the place upstarts like TikTok-owner ByteDance Ltd. have been luring away eyeballs and advertising {dollars} alike. Baidu’s Netflix-style service iQiyi Inc. noticed income fall prior to now two quarters as newer platforms like Bilibili Inc. and Kuaishou Technology gained traction.

In November, Baidu agreed to purchase Joyy Inc.’s YY streaming service for $3.6 billion in a deal supposed to complement its content material choices. Revenue for the primary quarter is forecast to develop not less than 15% from final yr, when Covid-19 plunged its promoting enterprise right into a contraction.

“Baidu’s attempts to commercialize its artificial intelligence initiatives are positive. Investors now have better visibility of returns, after years of heavy investment,” stated Bloomberg Intelligence senior analyst Vey-Sern Ling. “However incremental revenue generated from these endeavors may have to be reinvested to drive growth, and the profitability of these businesses could stay low until sufficient scale is achieved. Hence Baidu is likely to continue relying on its core search business in the near-term.”

With Baidu nonetheless within the midst of transformation, Li is in no rush to relinquish management after 21 years on the helm, not like different Chinese tech moguls together with Alibaba founder Ma and Pinduoduo Inc.’s Colin Huang.

“I always wanted to find someone who can replace me as CEO,” he stated. “But in the meantime, I do enjoy my current work. I like technology. I like to see all the changes happen.”

(Updates with Hong Kong shares buying and selling in fifth paragraph)

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