A Bloomberg group will spend at least $1 million pushing G.O.P. senators to pass a gun control bill.

The gun control group backed by Michael R. Bloomberg will quickly start a nationwide promoting marketing campaign aimed at pressuring Republican senators to help measures that will strengthen and develop background checks for gun consumers.

The marketing campaign by the group, Everytown for Gun Safety, comes after two mass shootings in lower than a week killed eight folks at spas in Georgia and 10 at a grocery store in Boulder, Colo.

The group’s political arm plans to kick off the marketing campaign in April with $1 million to $1.5 million in tv and digital ads.

John Feinblatt, Everytown’s president, mentioned the advertisements would goal Republican senators together with Patrick J. Toomey of Pennsylvania and Susan Collins of Maine, who backed the failed 2013 effort to develop background checks, together with “a number of retiring senators” who’ve opposed new gun control measures up to now.

Mr. Feinblatt mentioned the marketing campaign was aimed at securing the 60 votes wanted for the Senate to pass gun control proposals which have already handed the House, which embrace increasing federal background checks for brand spanking new gun purchases. It will not ask Democratic senators to alter the filibuster guidelines to pass any measure with a easy majority vote.

“Every senator needs to know how urgent this matter is, and every senator needs to know we mean business about seizing the moment and getting the bills passed,” Mr. Feinblatt mentioned on Wednesday. “This is about getting 60 votes, which we think is entirely possible because the political calculus has changed.”

Everytown has turn out to be the largest participant in gun control politics in recent times. The group spent about $55 million backing Democratic candidates in 2020.

Mr. Feinblatt mentioned the marketing campaign would proceed till the Senate despatched the measures to President Biden, who known as on Tuesday not just for background checks but in addition for an assault weapons ban. Such a ban has not obtained a severe debate in Congress, and Mr. Bloomberg’s group shouldn’t be pushing it at the second.

“We will stick with this until there’s a vote,” Mr. Feinblatt mentioned. “I don’t know when that vote will take place, but I know that we will spend what it takes for as long as it takes.”

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